Many large organizations produce Annual Reports. For the last five years, Sarah has coordinated Wake County's Annual report. The report is produced on a fiscal year schedule and includes accomplishments from staff groups in each of the County's 12 departments and is produced in both hard copy and web formats.
The fiscal year 2012 Annual Report coordinates with the Budget-At-A-Glance and other corporate communications materials.
The online Annual Report was built using the structure from the prior year. New graphics, text and photos were used for a net savings.
Sarah coordinates the requests for proposals and contracts for design and printing; drafting and review of content; and distribution of the Annual Report.
Presenting a $940 million budget to the public requires clear and consistent communications. Developing and executing a communications plan can present a challenge when details are evolving just a few days before the presentation.
For this project, Sarah coordinated the development of a graphics package which included a brochure, power point template, book cover and various website elements and buttons. She also developed a news release and contributed to the development of remarks, power point slides and website content.
The Budget-At-A-Glance (above) outlined
the recommended budget for the fiscal year 2013 for the public
in a concise and easy to understand format. The brochure highlights the top
priorities for the Board of Commissioners and explains where and how the funding
will be allocated.
The brochure, complete with intricate graphs
and features, was distributed to the public in only a few days between the time that the County
Manager finalized his recommended budget for fiscal year 2013 and the Board of
Commissioners held public hearings on the recommended budget.
Detention centers are unique facilities, designed to meet the needs of a community for half a decade or more. Because it is rare to open a detention center, there is no "standard" or routine business process for showcasing a new detention center. In May, Wake County opened its new Detention Center.
Ahead of the opening Sarah lead a planning team that coordinated both the ceremony and service change communications.
Opening ceremony projects included: invitation lists, invitation and program design and printing, ceremony logistics, remarks for several speakers, media relations and tour organization.
Service change communications included: a news release, media tours, television interview placements, web content and social media, way-finding signage and brochures.
Between 300 and 400 people attended the ceremony, with about 200 taking tours of the secure facility. A video was created to showcase the opening ceremony and new facility on the customer's monthly television show.
