The thing about a crisis is that you never really know when its going to happen. If you knew, you would prepare. Then it would not be a crisis. Responding to a challenging situation swiftly and fully is key to protecting an image.
Recently Sarah has been working with a client to avoid a reputation crisis. Taking a proactive approach, Sarah has worked to present accurate information to leaders about a misstep. She has also take steps to defuse the situation, and allowed the client to present information publicly about the misstep, as well as the lessons learned and long term changes that have come as a result.
To learn more about Sarah's crisis management experiences, contact her via the connect page.
