Budget Communications

Presenting a $940 million budget to the public requires clear and consistent communications. Developing and executing a communications plan can present a challenge when details are evolving just a few days before the presentation.

For this project, Sarah coordinated the development of a graphics package which included a brochure, power point template, book cover and various website elements and buttons. She also developed a news release and contributed to the development of remarks, power point slides and website content.

The Budget-At-A-Glance (above) outlined the recommended budget for the fiscal year 2013 for the public in a concise and easy to understand format. The brochure highlights the top priorities for the Board of Commissioners and explains where and how the funding will be allocated. 

The brochure, complete with intricate graphs and features, was distributed to the public in only a few days between the time that the County Manager finalized his recommended budget for fiscal year 2013 and the Board of Commissioners held public hearings on the recommended budget.